This concept note lays out the communication strategy for Tanzania's national HIV care and treatment campaign.
This creative brief was designed for a campaign to encourage older men to access VMMC to reduce their risk of HIV and remove the barriers to accessing the service. It explains the objectives, the competition, the audience, the key promise, the benefits, and messages.
Wazazi Nipendeni (Love me, parents) is a national, multi-channel social and behavior change communication campaign in Tanzania that aims to empower pregnant women and their partners to take the steps necessary for a healthy pregnancy and safe delivery.
A strategy document for Club Risky Business, a multimedia campaign in Zambia focusing on concurrent sexual partnerships. The objective of the campaign is to serve as a “wake-up call” or “epiphany” for target groups.
The communication objectives were: