In 2011, the Support for Service Delivery Integration (SSDI)-Communication was implemented by JHU/CCP in collaboration with Save the Children. SSDI-Communication developed and disseminated behavior change communication materials on 6six priority health areas- family planning and reproductive health, malaria, HIV/AIDS, maternal, neonatal and child health, nutrition, and WASH.
In 2011, USAID Malawi awarded the five year, US $100 million Support for Service DeliveryIntegration (SSDI) Project, consisting of three separate, but interrelated Cooperative Agreements:
“Tasankha” was a multi-media effort under the BRIDGE II Project, a USAID-funded five year behavior change communication program focused on promoting normative behavior change and increasing HIV preventive behaviors among the adult population in 11 districts in the southern region of Malawi,
ISHI was a behavior change communication campaign directed to Tanzanian youth to help them understand the risks associated with HIV/AIDS and to help them learn ways to protect themselves. The overall campaign objective was to increase the number of young men and women who believe they are at personal risk of contracting HIV/AIDS and to motivate them to adopt protective behaviors. The key message for ISHI phase II was “You cannot tell by knowing."
In 1999 Femina Hip was set up as a civil society organization in Tanzania to foster healthy lifestyles by educating and connecting young people around sexual and reproductive health and rights as well as HIV/AIDS prevention at a precarious time of the epidemic.