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ISHI  was a behavior change communication campaign directed to Tanzanian youth to help them understand the risks associated with HIV/AIDS and to help them learn ways to protect themselves. The overall campaign objective was to increase the number of young men and women who believe they are at personal risk of contracting HIV/AIDS and to motivate them to adopt protective behaviors.  The key message for ISHI phase II was  “You cannot tell by knowing."

In 1999 Femina Hip was set up as a civil society organization in Tanzania to foster healthy lifestyles by educating and connecting young people around sexual and reproductive health and rights as well as HIV/AIDS prevention at a precarious time of the epidemic.

These radio programs supported and enhanced the Shuga TV series throughout the campaign, using the same objectives and BCC messages as the TV drama. In the original series, developed in Kenya, the 12 episodes were followed by two 25-minute pre-recorded magazine shows which further explored the topics covered with young people, experts from the c

ChezasSalama.com is an interactive website in Kiswahili and English which delivers facts about sexual and reproductive health and lifestyle in a fresh, youthful and colourful way. 

Fema TV Talk Show is a talk show for and by youth, reinforcing and complimenting messages communicated in other Femina HIP products. The 30-minute, weekly show in Swahili is broadcast nationally on ITV and TBC1.

In 2011, the Tanzania Communication and Capacity Project, TCCP), along with JHPIEGO, designed a campaign to increase the rate of voluntary male medical circumcision (VMMC).

The project aimed at sharing the following messages about VMMC:

In 2011, the Tanzania Communication and Capacity Project, TCCP), along with JHPIEGO, designed a campaign to increase the rate of voluntary male medical circumcision (VMMC).

The project aimed at sharing the following messages about VMMC:

These tools guide group discussions and other interactive activities in communities, providing opportunities for interpersonal communication and community dialogue.The Safari ya Mafanikio CRK’s unique and highly participatory methodology applies the principles of effective learning, engaging participants through interactive storytelling, drama,

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