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This campaign is part of the Support for Service Delivery Integration (SSDI)-Communication project, implemented by the Johns Hopkins Center for Communication Programs (CCP) and partners in Malawi from 2011-2016.

This radio drama, part of the Moyo ndi Mpamba campaign in Malawi, was designed to inspire behavior change on priority health issues among adolescent and adult Malawians through interactive radio programming. The drama unfolded over 52 episodes, aired during 12-month period from July 2014 to June 2015.

To promote health behavior change across the six focal health areas of the Moyo ndi Mpamba campaign and increase brand recognition, SSDI-Communication produced this series of posters, along with other materials such as leaflets, billboards, and radio spots, that it disseminated on a massive scale.