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Thr Communication for Health project, the flagship Social and Behavior Change Communication (SBCC) project was implemented in Ethiopia from June 2015 to December 2020, with funding and technical support provided by the U.S. Agency for International Development (USAID). CCP and subcontractor John Snow, Inc. (JSI) partnered with the Federal Ministry of Health (FMOH) and regional health bureaus (RHBs) to build the health system’s capacity in SBCC and implement innovative SBCC interventions to improve the health practices of individuals and communities.

The Zambia National HIV and AIDS Communication and Advocacy Strategy is designed to engage all stakeholders involved in Zambia’s HIV response. The strategy identifies how social and behavior change communication (SBCC) may be most effectively used to increase HIV-related health-seeking behaviors through a variety of approaches that are appropriate within the Zambian context and considered to have high impact.

The Tanzania Capacity and Communication Project (TCCP) was a 5-year (2010-2016), USAID-funded project led by the Johns Hopkins Center for Communication Programs (CCP) in collaboration with Media for Development International (MFDI), CARE Tanzania, and the Tanzania Communication and Development Center (TCDC).

The Ghana Behavior Change Support Project (BCS) launched the national multimedia GoodLife campaign, which ran from September 2009 to September 2013. The campaign included a song, “Life is what you make it” that linked personal happiness to the practice of healthy behaviors, the highly popular GoodLife Game Show, a GoodLife New Year’s concert featuring many popular Ghanaian artists and the “Aha ye de” (It’s good here) malaria campaign showcasing a famous hip hop singer. 

The C4H project worked with the Government of Ghana, the Ghana Health Service/Health Promotion Department (GHS/HPD) and local Ghanaian and international development partners to influence behavior change in family planning; nutrition; maternal, newborn and child health; malaria prevention and treatment; water, sanitation and hygiene (WASH); and H

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