mCenas! seeks to identify and address myths and misconceptions related to family planning among the youth in Mozambique and deliver that information via mobile phones. The content includes role model stories and informational messages short message service (SMS) messages sent to youth aged 15-24 to address family planning access and uptake.
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This resource is from the Brothers for Life campaign, which was launched in 2009 and seeks to address the risks associated with multiple and concurrent partnerships, sex and alcohol abuse, and gender based violence; and which also promotes HIV testing, male involvement in PMTCT and other health seeking behaviors.
These resources are from Scrutinize, a national campaign undertaken by USAID/Johns Hopkins University/Johns Hopkins Health and Education in South Africa, in partnership with the popular youth brand Levis, other South African partners, along with creative incubation by Matchboxology.
The campaign included: