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These serves a dual purpose of job aids for service providers and reminder materials for clients. It has uniform messages per thematic area but are state-specific with images that resonates with cultural and religious leanings in by state.

The thematic categories covered are:

The SUMATA initiative was launched on 8 March 2002 as a multilevel SM behavior change initiative designed to support the efforts of the Government of Nepal to reduce the high maternal mortality rate in Nepal.

The Nepal Contraceptive Retail Sales (CRS) Project was established in July 1976. Its status was formally acknowledged by the Ministry of Finance in 1978. Financial support was provided by USAID through Westinghouse Electric Inc, USA. The social marketing of Dhaal, Nepal’s first male contraceptive, was inaugurated in 1978.  

The Jiamini! family planning campaign in Tanzania was aimed at empoweirng women aged 15-49 with unmet need for FP to initiate use of modern methods and encourage male support of FP.