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These serves a dual purpose of job aids for service providers and reminder materials for clients. It has uniform messages per thematic area but are state-specific with images that resonates with cultural and religious leanings in by state.

The thematic categories covered are:

The SUMATA initiative was launched on 8 March 2002 as a multilevel SM behavior change initiative designed to support the efforts of the Government of Nepal to reduce the high maternal mortality rate in Nepal.

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