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The Communication for Healthy Living initiative was implemented on a national scale as well as in underserved communities, using a full spectrum of communication approaches from mass media and publicity events, to community mobilization and empowerment, to client-provider counseling support.

The Moyo ndi Mpamba, Usamalireni (“Life is precious, take care of it”) campaign produced these materials for newlyweds. SSDI-Communication worked with the Ministry of Health and faith leaders to develop a booklet for young married couples (the Takunyadirani [“We Celebrate You”] booklet) containing messages on priority health topics especially re

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