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Suaahara was a five year (2011-2016) project funded by USAID aimed to improve the nutritional status of women and children in 41 districts of Nepal. Suaahara developed and implemented the integrated Bhanchhin Aama (“Mother knows best”) cohesive platform which involved multiple sectors (Nutrition, Agriculture, WASH, Health Service Promotion, Family Planning), linked Suaahara partners, government and others, and had multiple messages for every target audience (pregnant women, husbands, newly married women, mothers-in-law, etc.).