This communication strategy targets specific barriers to malaria treatment-seeking and net use, and seeks to address or remove them for the purpose of increasing LLIN use, IPTp and prompt malaria treatment to 80% from the current baseline.
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The overarching theme of the National Health Communication Strategy (NHCS) is Moyo ndi Mpamba: Usamalireni! (Life is Precious: Take Care of it ). The NHCS is anchored in the Social Ecological Model of Communication and selected behavior change theories.
