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In June 2011 BCS and ProMPT, in partnership with the National Malaria Control Programme and the Ghana Health Service, launched the new “Aha ye de” malaria campaign. “Aha ye de” means “It’s Good Here” in Twi, one of Ghana’s national languages.

This video is part of the GoodLife project, which had as one of its slogans, "Let’s come together and drive malaria away for the GoodLife." The “Aha ye de” (“It’s Good Here”) malaria campaign was designed to reposition the use of treated nets as a lifestyle decision, while at the same time preventing malaria, linking to the BCS’s overarching Goo