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This video, postedon Twitter, is aimed at children. It offers information about personal protection from COVID-19, and ideas about what to do if one has to remain at home.

To make the overwhelming COVID-19 pandemic experiences a bit better, the project uses entertaining elements such as actor-singers, rhyme and songs and so on. Comic relief is another feature in some of the contents. And in some cases, straightforward messaging based on contexts is utilized. The ultimate goal of the project materials is to give audiences an entertaining yet useful experience.

In 2016, Solidarity and Action Against the HIV Infection in India (SAATHII) began a partnership with Janssen Global Public Health, an initiative of the Janssen Pharmaceutical Companies of Johnson & Johnson. The initiative, named m-Maitri, aimed to complement on-the-ground efforts at ensuring retention in the Prevention of Parent to Child Transmission (PPTCT) cascade with Interactive Voice Response (IVR) to consenting pregnant women and mother-baby pairs until the babies reach 18 months of age.

The Suaahara ("good nutrition")program works with the Government of Nepal’s existing systems and supports the Government in addressing undernutrition and related health issues of women and children under-two years of age.

These videos were produced to be used on a mobile phone, as part of the Gyan Jyoti project of Project Ujjwal.  The videos are shown to couples by community health workers, called ASHAs, and are used as a discussion starter for talking about the use of modern family planning.

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