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Meena is a cartoon character from South Asia, a spirited, nine-year-old girl who braves the world – whether in her efforts to go to school or in fighting the stigma surrounding HIV/AIDS in her village. Meena is widely recognised and appreciated in most South Asian countries, and is a successful advocacy and teaching tool for girls’ and children’

SKILLZ is a culture, mindset, and toolkit for educators to use when teaching young people about HIV and AIDS and life skills. SKILLZ programs create simple and powerful connections between soccer and life.

In Rwanda, a flagship community mobilization activity is the ‘Captain and Coach Approach.’ Derived from an entertainment education strategy, it utilizes the popularity of soccer in Rwanda as a mechanism for disseminating health information for hard to reach out-of-school youth.