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Meena is a cartoon character from South Asia, a spirited, nine-year-old girl who braves the world – whether in her efforts to go to school or in fighting the stigma surrounding HIV/AIDS in her village. Meena is widely recognised and appreciated in most South Asian countries, and is a successful advocacy and teaching tool for girls’ and children’

The Brothers for Life campaign was launched in South Africa in 2009 to address the risks associated with multiple and concurrent partnerships, sex and alcohol abuse, and gender based violence and which also promoted HIV testing, male involvement in PMTCT and other health seeking behaviors.