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"Rhythm of Life" is Zambia's first music festival and health fair developed under the Health Communication Partnership, a six-year project funded by USAID, which provided family planning, reproductive health and maternal and child health service, HIV counseling and testing, counseling and referral for male circumcision, malaria testing, and othe

The strategies of bringing the MTV Shuga messaging to live audiences for more personalised involvement of staff and celebrities and for providing actual HIV testing opportunities resulted in the creation of touring festivals/shows.