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This report comes at a critical moment. 2021 will be a Nutrition for Growth ‘year of action’. It will offer multiple opportunities for governments, donors, the United Nations (UN) and other multilateral agencies, NGOs and businesses and leaders around the world to build momentum, make sure nutrition is high on political agendas and make the commitments urgently needed to end malnutrition for all.

Communication plays a powerful role in addressing behavioral barriers and shaping demand for health products and services. Uptake of short-acting methods of contraception and combined use of ORS and zinc to manage child diarrhea remains low in India.

Social marketing as a public health intervention has existed for several decades and is familiar to donors and governments in many countries. In some cases, it may be necessary to advocate for the intervention when its benefits and potential health impact are not well understood by local stakeholders.

Adavancing Nutrition is USAID's flagship multi-sectoral nutrition project.

It has three primary goals:

  • Scale up high-impact nutrition interventions and services
  • Strengthen country commitment and capacity for multi-sectoral nutrition programming
  • Generate evidence and facilitate learning and innovation for improved nutrition

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