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This page describes the Ecological Model of behavior change theory. It is intended to provide guidance to professionals working in social and behavior change.

The authors ask whether social media campaigns for health issues can break through the "noise" of the multiple messages that populate social media feeds, and if they do, how does the public's “online life” translate to “real-life” behaviors? How can one measure the effectiveness and real impact of social media campaigns?  

The training guidance was prepared for the staff of ADRA Yemen who use it to train community health volunteers (CHV), hygiene volunteers, agriculture extension workers and other people who promote ADRA’s priority behaviors. It is based on the very useful Make Me a Change Agent guide, its recent update Make Me a Change Agent: An SBC Resource for WASH, Agriculture and Livelihoods Activities, the consultant’s SBC experience and pre-testing conducted in Yemen.

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