Human-centered design (HCD) is increasingly being applied in global health programs, but its application varies widely across projects, and its documentation is limited.
This is a handbook designed to help the media to support and communicate with their audiences about the COVID-19 pandemic. It is available in English, Ukrainian and Romanian.
"Since July 2020, Internews’ Rooted in Trust project has collected close to 20,000 rumours from seven project countries: Afghanistan, Lebanon, Philippines, Colombia, Central African Republic, Mali, and Sudan. We work in 12 local languages and collect data across seven major social media platforms and a wide range of feedback collection channels, including door-to-door surveys, informal meetings, assessments, community meetings, listening groups, SMS, and radio call-in shows."
"Health misinformation is not a peculiarity of the 2020s. From rumours in Nigeria in the early 2000s that polio vaccinations were a conspiracy, to allegations that the 2015 Zika crisis in the Americas and Asia-Pacific was man made, there is a long history of health misinformation. This briefing reviews some of the key episodes and possible solutions.
"Following the first global infodemiology conference held in July 2020, WHO and partners coordinated a joint call for papers with five academic journals representing different scientific fields, all related to components of the science behind managing infodemics. [Early in 2021] the first of these academic journals published its special infodemic feature. The research findings contribute to filling the knowledge gap identified through the WHO public health research agenda for managing infodemics released [in February 2021]."
Internews developed rumor tracking methodology in 2014 in Liberia during the Ebola outbreak. Since that time their teams have used rumor tracking in order to deal with misinformation during various crises, benefiting thousands of people.
"This document is written for humanitarian or public health organizations as well as national governments seeking to document rumors in a systematic and dynamic fashion."
Data collected routinely by governments and by program implementers can be leveraged to inform and evaluate social and behavior change (SBC) programs.
The shift presented in this strategy is to move from the directive, one-way communication, which characterized the early stages of the COVID-19 response, towards the community engagement and participatory approaches that have been proven to help control and eliminate outbreaks in the past.
This resource was created by the UNICEF Programme Division, Health Section, Immunization Unit C4D team, in collaboration with The Public Good Projects, First Draft and Yale Institute of Global Health.