"Social listening is the monitoring of a brand's social media channels for any customer feedback and direct mentions of the brand or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities."

These insights are based on a combination of automated media monitoring and manual review by public health data analysts. Media data are publicly available data from many sources, such as social media, broadcast television, newspapers and magazines, news websites, online video, blogs, and more.

Since its inception, the Gender Equality Index has strived to reflect this diversity. Intersecting inequalities capture how gender is manifested when combined with other characteristics such as age, dis/ability, migrant background, ethnicity, sexual orientation or socioeconomic background. An intersectional perspective highlights the complexity of gender equality.

This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create demand for vaccines. A key part of this strategy is to counter the anti-vaccination movement that is already promoting hesitancy and resistance.