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Dr. Zahrah Nesbitt-Ahmed is a Gender and Development Manager (Research) at UNICEF Office of Research, Innocenti, where she also manages the Foreign, Commonwealth, and Development Office-funded Gender-Responsive and Age-Sensitive Social Protection (GRASSP) research program. Zahrah works in the area of gender and women’s economic empowerment, the care economy, and social protection.

This brief provides rigorous evidence-based insights to implementers and researchers of social and behavior change (SBC) programs that seek to improve community knowledge, attitudes, norms and behaviors for improved health of women and their young children.

This brief offers practical guidance on how to use social listening as a tool to inform social and behavior change (SBC) programs. It is intended for global and regional SBC program implementers, evaluators, and donors in USAID priority countries. Social listening uses existing data from public online sources. It can be conducted both retrospectively and prospectively, enabling SBC program, research, and evaluation stakeholders to access relevant insights in a quick and cost-effective way.

In Burkina Faso, the COVID-19 pandemic has triggered a variety of reactions among some Ouagadougou residents that have complicated efforts for a timely response. Hesitancy to get tested, avoiding contact tracers, or wariness of what the neighbors will say are some of these reactions.

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