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This template helps to think about and organize information on influencing audiences, looking at level of influence, behaviors that influence the priority audience, what would help them encourage the desired behavior and why they may discourage the behavior.

It includes space for the following information:

This template is used to organize the priority audience information by socio-demographic, geographic and psychographic characteristics. It also helps to organize current behaviors, knowledge, attitudes and perceptions, barriers and facilitators.

The form has space for the following information: