Interventions to foster changes in behaviors and social norms are an important aspect of efforts to reduce malnutrition around the world. This course aims to demystify Social and Behavior Change (SBC) design as well as share useful SBC-related resources. The course assists practitioners in understanding some SBC models that explain why people behave in certain ways, how behaviors change, and how SBC strategies apply these models in designing behavior-centered programs.
SBC Tools & Resources
The Circle of Care Model is a framework for understanding how SBC interventions, particularly strategic communication, can be used along the service delivery continuum before, during and after services. At each stage, three explicit areas are identified where SBC can be used to influence attitudes and behaviors among clients and providers. The end result is more effective service delivery programs that meet the needs of the intended audiences and contribute to improved health outcomes.
The guide is a training curriculum that builds skills to plan and carry out a Barrier Analysis survey. The hands-on learning exercises help learners answer the most common and frequently perplexing questions that arise during implementation. Topics including sampling, interviewing techniques, coding, tabulation and data use are discussed throughout the training. The manual uses a step-by-step approach starting with the definition of the behavior to be studied and development of the Barrier Analysis questionnaire.
The guide explains social norms frameworks and approaches, and also reviews formative research, planning, budgeting and other project cycle phases for social norms Social and Behavior Change (SBC) work.
This manual provides guidance for field-based conservation practitioners in developing countries on integrating health and family planning into community conservation projects. It is designed for those who are starting work in a new area as well as those who might be adding on a health or population component to an existing conservation project. In addition, some sections are likely to be of interest to health partners, development organizations and donors.
This toolkit is a strategic package of resources to guide program managers at implementing organizations, advocates, and decision makers through the processes of piloting, implementing, and scaling up integrated programs and advocating for policy change. These resources include: up-to-date global and country-specific background and reference materials to inform advocacy and assist with the design of evidence-based, state-of-the-art programs; job aids, curricula, and other tools to increase the effectiveness and quality of program activities and services; and, publications that detail key implementation processes and lessons learned.
The FHI 360 PROGRESS project (2008-13) added to the evidence base on multi-sector integration, providing guidance on how development organizations can successfully expand their program model to include family planning services. Working closely with partners, PROGRESS developed, implemented, and evaluated three interventions. This report synthesizes lessons learned for use in replication and scale up.
This analytical study SBCC identifies and examines best practices in SBCC efforts by African governments. The study seeks to contribute to USAID Africa Bureau objectives to expand its analytic capacity, incorporate these principles into activity design and ultimate impact, and enhance its ability to better understand how African governments are using SBCC campaigns to improve the well-being of African citizens. Understanding SBCC best practices and their potential for improving state-society relations contributes to establishing a framework for future USAID Africa project design, which can further contribute to the development of compelling theories of change.
This training manual is organized around concepts of M&E for SBCC interventions with strengths and weaknesses of approaches and recommendations wherever applicable. The manual aims to strengthen efforts of SBCC interventions by building capacity to effectively monitor and evaluate intervention against desired outcomes and provide learning for SBCC strategies. This training is intended for master trainers, state program M&E officers and managers, district level officials and supervisors whose main job is to monitor SBCC interventions in their geographical area of work.
The Social Norms Exploration Guide & Toolkit (SNET) is a participatory guide and set of tools to translate theory into practical guidance. Step-by-step guidance, exercises, and templates in the toolkit can help program implementers: understand social norms theory and concepts; prepare staff to identify and investigate social norms; engage community members using participatory learning exercises to identify reference groups, and explore social norms influencing behaviors; analyze information with project team and communities; and, use findings to inform the design of norms-shifting activities and develop good evaluation tools.