This brief describes an effort to use interactive voice recognition to assess media exposure and behaviors in Ghana.
This guide is aimed at businesses which use IVR for sales, but can easily be adapted and used for social and behavior change projects. It provides an overview of how interactive voice response (IVR) works, why it is used, and its advantages and disadvantages.
Included is information about:
In 2016, Solidarity and Action Against the HIV Infection in India began a partnership with Janssen Global Public Health, an initiative of the Janssen Pharmaceutical Companies of Johnson & Johnson. The initiative, named m-Maitri, aimed to complement on-the-ground efforts at ensuring retention in the prevention of parent-to-child transmission cascade with interactive voice response (IVR) to consenting pregnant women and mother-baby pairs until the babies reach 18 months of age.
The USAD-funded CapacityPlus project, led by IntraHealth International, developed, deployed, and assessed an innovative mLearning system that used a combination of IVR and SMS text messaging to deliver refresher training to family planning providers in Senegal, focusing on management of contraceptive side effects and counseling to dispel misconceptions.
This report presents key findings from the implementation of the GSMA mNutrition Initiative, including service design lessons, and presents nutrition behavior change outcomes achieved throughout the program. This implementation took place in eight countries: Malawi, Ghana, Tanzania, Kenya, Nigeria, Zambia, Uganda, and Mozambique.