Mobile Application

This mobile application is developed to support rural women and couples to better manage and track their health, mainly during pregnancy, through delivery and after birth. Designed for use on both smart and basic phones, the approach invokes a simple, easy to navigate format containing relevant, engaging, and educational content. Key features of the app include growth-monitoring tool, scheduling for ANC and immunization visit. It is available in three languages (Amharic, Afan Oromo and Tigrigna) and no internet connection required to transfer or use the application.

This guide is aimed at businesses which use IVR for sales, but can easily be adapted and used for social and behavior change projects. It provides an overview of how interactive voice response (IVR) works, why it is used, and its advantages and disadvantages.

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In 2016, Solidarity and Action Against the HIV Infection in India began a partnership with Janssen Global Public Health, an initiative of the Janssen Pharmaceutical Companies of Johnson & Johnson. The initiative, named m-Maitri, aimed to complement on-the-ground efforts at ensuring retention in the prevention of parent-to-child transmission cascade with interactive voice response (IVR) to consenting pregnant women and mother-baby pairs until the babies reach 18 months of age.

The USAD-funded CapacityPlus project, led by IntraHealth International, developed, deployed, and assessed an innovative mLearning system that used a combination of IVR and SMS text messaging to deliver refresher training to family planning providers in Senegal, focusing on management of contraceptive side effects and counseling to dispel misconceptions. 

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