Trending Topic Vaccine Acceptance & Hesitancy

The Vaccination Demand Hub is a network of partner organizations innovating together to understand why people miss out, to improve acceptance and uptake of vaccines, and to ensure that everyone everywhere is protected against vaccine preventable diseases.

This resource was created by the UNICEF Programme Division, Health Section, Immunization Unit C4D team, in collaboration with The Public Good Projects, First Draft and Yale Institute of Global Health.

This report, which was developed in consultation with leading experts in social and behavioral sciences and public health, outlines evidence-informed communication strategies in support of national COVID-19 vaccine distribution efforts across federal agencies and their state and local partners.

This communication strategy supports the COVID-19 vaccines rollout in India and seeks to disseminate timely, accurate and transparent information about the vaccine(s) to alleviate apprehensions about the vaccine, ensure its acceptance and encourage uptake.

Now that the COVID-19 vaccine is becoming available, somewhere between 60 and 90 percent of adults and children must be vaccinated or have antibodies resulting from infection in order to arrive at the safe harbor known as herd immunity, where the whole community is protected.

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