Trending Topic Coronavirus COVID-19 Tools

The COVID-19 Testing Communications Toolkit is a free, public resource for anyone looking to communicate the importance of COVID-19 testing to communities. It is designed for use in the US, but can be used for communities in other parts of the world as well.

This document describes the approach of the US Centers for Disease Control and Prevention (CDC)’s approach to evaluating community mitigation strategies and provides overarching considerations to support state, territorial, or local health departments, tribal health organizations, or others in monitoring and evaluating COVID-19 community mitigation strategies, including a logic model, suggested monitoring and evaluation questions, and potential data sources.

This Handbook draws on insights from cognitive science, linguistics, focus groups and a nationally representative message-testing survey. It includes audience insights, tested language and science-based do’s and don’ts that public health officials can use to transform their communications.

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