Nigeria Urban Reproductive Health Initiative (NURHI)

Social mobilization has been used over the years at different times to increase awareness of social issues and promote change at the community level. Numerous studies have demonstrated the importance of social mobilization in improving health-seeking behaviors.

Transmedia is commonly defined as a narrative or project that combines multiple media forms. A transmedia project may combine many different types of prints or prose text, graphics and animation, or work across multiple platforms, such as different types of social media platforms, interactive websites or advertising outlets.

This conceptual framework for the Nigeria Urban Reproductive Health Initiative Project was based on the broader concept that, using a theory-based approach rooted in a social-ecological model, supply and demand side initiatives will be integrally linked.  Thus, demand will push supply and supply will rise to meet the challenge.   

This infographic summarizes the impact of the Nigerian NURHI projet on contraceptive use and attitufdes about contraception. It includes statistics about how many lives are saved by the use of family planning.

This is a template developed by the Nigerian Urban Reproductive Health Initiative (NURHI) to guide the social mobilizers representing NURHI during key life events celebrations (weddings, child naming ceremony, trade graduation ceremony) where the audience get FP information and referral for services.

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