These TV spots were aimed at improving the image of pharmacists in Egypt via the AskConsult project.
Communication for Healthy Living (CHL - Egypt)
This video provides an overview of the Communication for Healthy Living Project in Egypt. It covers each of the project's campaigns, with testimony from members of communities speaking about how the program affected and improved their lives.
The Communication for Healthy Living initiative was implemented on a national scale as well as in underserved communities, using a full spectrum of communication approaches from mass media and publicity events, to community mobilization and empowerment, to client-provider counseling support.
The Communication for Healthy Living (CHL) project based in Egypt from 2003-2011 worked through a national working group to implement SBCC strategies that addressed family needs through a life stages