Breakthrough ACTION COVID-19 Philippines

This Message Toolkit was designed to help the Department of Health (DOH) staff, local government stakeholders, non-government organizations, international organizations and others to communicate consistently and effectively about COVID-19. It is a one-stop-shop for all messages about COVID-19.

 

In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.

 

In an effort to expand public efforts to arrest the progress of the COVID-19 pandemic, the Johns Hopkins Center for Communication Programs (CCP) collaborated with mClinica, an Asian regional tech startup that develops and operates mobile platforms, to build the capacity of the pharmacy workforce in the Philippines to communicate effectively with customers about COVID-19.

This Risk Communication and Community Engagement (RCCE) Guide serves as a guide for community health workers (CHWs), volunteers, and social mobilizers in communicating with people on COVID-19 and helping them protect themselves and others from the virus. This guide contains importance of community engagement during health crisis, how to talk to people in the community, how to protect yourself and others while on duty, and key messages that need to be conveyed to the community and to specific audience groups. 

BIDA Solusyon sa COVID-19 campaign is a nationwide campaign that simplifies the citizen's tasks into 4 letters — BIDA (hero), and encourages them to take an active role in the fight against a common enemy: COVID-19 (the "contrabida"). 

This Message Toolkit was developed by the Philippine Department of Health (DOH) together with USAID's Breakthrough ACTION project, UNICEF and WHO. It was designed to help the DOH staff, local government stakeholders, non-government organizations, international organizations and others to communicate consistently and effectively about COVID-19.

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